ASG Partners and Principals
Steve Morris:
Former SVP, CAO and CFO of Limited Brands Real Estate
and Store Planning Divisions. Harvard MBA with twenty-five years of
experience in department store, big box, and specialty retailing.
- Managed deal approval and
capital approval process for 1000 plus projects annually
- Developed market-by-market new
store location strategies for multiple brands, including market
potential and site-specific sales models
- Developed new real estate deal
and lease administration system (Oracle based), integrated with
industry-leading GIS software
- Developed asset management
methodology resulting in better capital allocation decisions and
significant repositioning of store portfolio, including over 1000
closings
Paul Hiers:
Former VP Controller of Limited Brands Real Estate and
Store Planning Divisions. Big 5 CPA with fifteen years of experience in
specialty retailing.
- Managed all financial aspects
of over $1.2 billion annually in store occupancy expenses and $250
million in annual capital spending on store construction projects
- Designed and implemented a
shared-service payables function for ten Limited divisions. During the
design phase, evaluated software packages and conducted best practices
reviews with leading retailers. Implemented all ten divisions
flawlessly in six months
- Created and implemented best
practice landlord audit and utility management programs
Deborah Urton:
Former SVP of Design and Construction, Limited Brands.
Award-winning designer with 20 years of progressive experience
- Directed design and
construction of retail stores for all operating businesses of Limited
Brands, including Limited, Express, Bath and Body, and Victoria Secret
- Managed store construction
budget for $250 million and 50 projects annually
- Managed design and construction
of more that 6000 stores during her career at Limited Brands
- Recognized by the National
Retail Federation (NRF) four times for Best Specialty Store Design
- Has worked extensively with
nationally and internationally recognized design consultants
ASG Staff:
Our staff consists of manager or senior manager
equivalent accountants, with CPA certification, and experienced lease
administrators. Our Director of Research has over 10 years of
experience developing market by market location strategies, sales
models and market optimization plans for multiple retailers.
For a list of current clients, click
here.
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