ASG Partners and Principals

Steve Morris:

Former SVP, CAO and CFO of Limited Brands Real Estate and Store Planning Divisions. Harvard MBA with twenty-five years of experience in department store, big box, and specialty retailing.

  • Managed deal approval and capital approval process for 1000 plus projects annually
  • Developed market-by-market new store location strategies for multiple brands, including market potential and site-specific sales models
  • Developed new real estate deal and lease administration system (Oracle based), integrated with industry-leading GIS software
  • Developed asset management methodology resulting in better capital allocation decisions and significant repositioning of store portfolio, including over 1000 closings

Paul Hiers:

Former VP Controller of Limited Brands Real Estate and Store Planning Divisions. Big 5 CPA with fifteen years of experience in specialty retailing.

  • Managed all financial aspects of over $1.2 billion annually in store occupancy expenses and $250 million in annual capital spending on store construction projects
  • Designed and implemented a shared-service payables function for ten Limited divisions. During the design phase, evaluated software packages and conducted best practices reviews with leading retailers. Implemented all ten divisions flawlessly in six months
  • Created and implemented best practice landlord audit and utility management programs

Deborah Urton:

Former SVP of Design and Construction, Limited Brands. Award-winning designer with 20 years of progressive experience

  • Directed design and construction of retail stores for all operating businesses of Limited Brands, including Limited, Express, Bath and Body, and Victoria Secret
  • Managed store construction budget for $250 million and 50 projects annually
  • Managed design and construction of more that 6000 stores during her career at Limited Brands
  • Recognized by the National Retail Federation (NRF) four times for Best Specialty Store Design
  • Has worked extensively with nationally and internationally recognized design consultants

ASG Staff:

Our staff consists of manager or senior manager equivalent accountants, with CPA certification, and experienced lease administrators. Our Director of Research has over 10 years of experience developing market by market location strategies, sales models and market optimization plans for multiple retailers.

For a list of current clients, click here.