We have the market data and tools to optimize your real estate footprint.

Sales Models: Impartial and statistically valid sales projections for new store growth combining center, competitor and demographic variables.

Market Planning: We build market optimization road maps for national roll outs and smart market repositioning strategies.

ASG Portfolio®: A decision tool for planning and prioritizing upcoming real estate activity (renew, remodel, expand, downsize, relocate, close, etc.)

Business Intelligence Platform: We help all our clients build a single real estate data model, allowing ASG and the client to efficiently organize and analyze real estate performance.

Ad Hoc Analysis: Our client engagements include many "one time" value added projects including national potential, competitor benchmarking, and small market studies, due diligence, location rating models, and other analytic projects.

Market

PDF DOWNLOAD MARKET RESEARCH & ANALYTICS PDF

We know markets, centers, and market economics.
We know how to get you the best deal.

Current Clients:

Everything But Water: The nation's largest specialty retailer of designer swimwear, inspiring the hottest trends and styles. The most influential swimwear retailer in the country for more than 25 years, Everything But Water provides an exceptional shopping experience.


vineyard vines®: A company best known for its whimsical neckties and smiling pink whale logos, vineyard vines® offers a variety of clothing and accessories for men, women and children. Its products are carried in over 600 upscale specialty and department stores worldwide and a growing number of company owned retail stores.

 

Retail lease obligations represent a retailer's largest liability. ASG's experience and knowledge allows us to negotiate the best deal possible.

Best practices in negotiating protective lease language can save millions when conditions change.

Market

We help you build your brand right store at an affordable cost.

Turnkey outsourced service includes:

Store Planning: Cost models for real estate approvals and management of the store schedule.

Store Layouts: for deal and internal design approval.

Architectural Drawing Management: through permitting and landlord approval.

Purchasing: of owner-supplied materials, vendor bidding, and management of vendor commitments and releases.

Project management: obtain bids from pre-qualified GC's, and provide on-site progress reports through punch list and turnover.

Complete Store Cost accounting and payment service.

ASG developed software platform: provides purchasing, inventory and accounting controls, document and project management.

Design Development and Project Management: We can also work with your architect or designer of choice to optimize concepts and move from prototype to rollout, and supplement your internal resources by using ASG expertise to provide project management services.

Market

ASG understands the complexity of managing large lease portfolios.

Lease information: We abstract and enter your lease data on a world-class software platform, so tracking and reporting is at your fingertips.

Accounting and Reporting:
We manage your monthly payment process, sales reporting and straight line rent accounting. We provide monthly reconciliations and track audit savings.

Desktop Audit Process:
Using audit software we co-developed, we have historically generated savings for our clients in excess of the cost of the service.

Knowledgeable Staff: ASG's experienced staff is motivated not only to answer tough questions, but save you money.

Collaborative Intelligence: We leverage our related work in market strategies, leasing, audits, co-tenance reviews, portfolio reviews, and due diligence projects to the benefit of all our clients.

Accountability: We pride ourselves on providing measurable ROI to our clients. We track all savings generated and provide savings logs to our clients.

Market

A dedicated team that understands you.

Better tools for better decisions.

End-to-end solutions, customized for your business.

Fresh ideas for a lasting competitive edge.

  • profile
  • profile
  • profile
  • profile
  • ASG Publishes Portfolio Strategy White Paper

    Brick and mortar store investments represent a specialty retailerís biggest financial asset and capital expense. Lease obligations are its biggest liability. Yet company processes...

  • ASG Client ASICS Wins Best Outlet Newcomer

    ICSC Value Retail News named the best of the best with eight outlet chains honored. Our client, ASICS, wins best outlet newcomer.

  • Trends in Retail Portfolio Optimization

    The 2014 CoStar Customer Conference focused on topics that will help businesses succeed, including industry trends, best practices, customer success stories and dynamic discussion...

  • ASG Teaches 5 Courses at NRTA

    The 2014 NRTA Annual Conference offered keynote presentations from experts in real estate legal, occupancy cost, lease administration, professional development, office tenant...

FPO

ASG Publishes Portfolio Strategy White Paper

Brick and mortar store investments represent a specialty retailerís biggest financial asset and capital expense. Lease obligations are its biggest liability. Yet company processes and tools devoted to optimizing these assets are often weak and outdated.

For most specialty retailers, their core real estate business processes were created during the retailer’s growth phase, when monthly “deal meetings” focused on new stores in new malls. Managing renewals was an afterthought. Mature retailers, within a mature industry, now need to shift the bulk of their attention and investment towards the far less glamorous task of reviewing the existing fleet and deciding: which stores to renew, renegotiate, resize, remodel, refresh, relocate or simply retire.

These decisions require entirely different tools and processes.

Download the white paper to learn more.

FPO

ASG Client ASICS Wins Best Outlet Newcomer

ICSC Value Retail News named the best of the best with eight outlet chains honored. Our client, ASICS, wins best outlet newcomer.

“By definition, the winner in the Best Outlet Newcomer category has just begun to expand its outlet presence yet is already showing exciting potential. ASICS, the winning chain incorporates all the characteristics that draw outlet shoppers: excellent value, marketing, merchandising and customer service. And the retailer brings something new and unique to the outlet offering, instantly becoming an important part of each outlet center’s ongoing merchandising plan.

Keep your eye on ASICS – the dynamic chain now operates 40 outlet stores and plans to open another 20 to 30 outlet units in 2015.”

Learn more about ASICS and the other winners by viewing the December Edition of Value Retail News.

 

ICSC—Best of the Best: Eight outlet chains honored
11th Annual Orca winners

FPO

Trends in Retail Portfolio Optimization

The 2014 CoStar Customer Conference focused on topics that will help businesses succeed, including industry trends, best practices, customer success stories and dynamic discussion groups. The conference agenda was geared toward executive and senior level attendees who have direct responsibility for the performance of their companyís real estate portfolio.

During the breakout session, Steve Morris discussed how retailers are faced with both finding new sites and optimizing their existing portfolios. Data models, combined with market analytics, drive real estate decision-making. Each retailer has its own twist on how to establish these models and forecast the potential for markets and specific locations. Experts from Asset Strategies Group and Forum Analytics, leading providers of retail portfolio strategies, described cutting-edge methods they deploy with innovative retailers to locate stores for maximum profitability.

The CoStar Real Estate Manager website has the complete details on the sessions and speakers. To learn more about the conference, visit costarremanager.com/l/5982/2014-06-26/y93d9

 

2014 CoStar Customer Conference Sessions
Loews Madison Hotel in Washington, DC — Wed. Oct. 1, 2014

FPO

ASG Teaches 5 Courses at NRTA

The 2014 NRTA Annual Conference offered keynote presentations from experts in real estate legal, occupancy cost, lease administration, professional development, office tenant practices and real estate management. The focus was to improve efficiency within these areas of lease management and maximize cost recovery skills.

ASG’s Paul Hiers, Michael Cavell and Theresa Wecker led five sessions at this conference including:

  • Accounting for Property Managers & Lease Administrators
  • Realizing Your Findings: Strategies to Win Over Internal Business Partners & Landlords
  • CAM Workshop: Small Box, The Desktop Audit, Part 1
  • CAM Workshop: Small Box, The Desktop Audit, Part 1
  • CAM Workshop: Big Box, The Desktop Audit, Part 1
  • CAM Workshop: Big Box, The Desktop Audit, Part 1

 

The NRTA website has the complete details on the different sessions and speakers. To learn more about the conference, visit retailtenants.org/conference

 

2014 NRTA Annual Conference : A Summit for Learning
Peppermill Resort Hotel, Reno, NV — Sep 7-10, 2014

  • Carrie Barclay Promoted to President of ASG

    ASG is pleased to announce Carrie Barclay has been promoted to President of ASG. Carrie leads our strategy group, ASGedge development and product rollout team. She has also worked with a number...

  • Our Approach to Retail Strategy.

    Wisdom comes from a combination of knowledge and experience. Unfortunately both knowledge and experience are hard to come by!

  • Our Approach to Energy Management.

    Skyrocketing energy costs have a direct impact on company operations, especially when these costs can equal up to 10% of total occupancy costs for typical specialty retailers...

  • Our Approach to Portfolio Management.

    Portfolio management is tactically dealing with lease renewals and options. Often tagged on at the end of a real estate meeting, lease renewals are the ugly duckling...

Carrie Barclay Promoted to President of ASG

ASG is pleased to announce Carrie Barclay has been promoted to President of ASG. Carrie leads our strategy group, ASGedge development and product rollout team. She has also worked with a number of our clients in our real estate representation practice.

As President, she will take on broader responsibilities for client relationships, development of our technology-driven business services and day-to-day company management. 

Steve Morris, Founder and CEO of ASG commented “I’ve worked with Carrie for nearly two decades and have a huge respect for her work.  I look forward to her partnership as we continue to grow our world class retail real estate business services.”

Carrie said “I’m extremely fortunate to work with such an incredible group of people.  I’m grateful to Steve, everyone in the Company and our clients for placing such a high level of trust in my ability.” 

Our Approach to Retail Strategy.

Wisdom comes from a combination of knowledge and experience. Unfortunately both knowledge and experience are hard to come by!

I had a boss once tell me data is worthless – data plus analysis equals knowledge. So it is with real estate strategy. On the data side we regularly build a micro business intelligence system for each of our clients pulling all of their real estate attributes into one data base – deal data, competitor data, market data, center data, customer data, store attributes like age, frontage, location characteristics, and store performance.

We typically will get 2 million or more customer records from our clients to geo-code, and use that to build customer psychographic and demographic profiles and primary trade areas.

A lot of data – but it allows good statistical analysis and "information":

  • Sales models for new store deals, fine tuned by center type and taking into account both demographics and center / competitor sales performance
  • Market optimization models based on size of trade area draw, density concentration of core customers, and store profit model;
  • Portfolio model s analyzing existing real estate to plan repositioning and re-investment strategies.


We have found with the right information, putting together a store by store , opportunity by opportunity review with all the key players – the real estate committee, in essence, comprised of real estate, finance, store operations, and executive management gets everyone aligned on "strategy" with a clear call to action.

Our Approach to Energy Management.

Skyrocketing energy costs have a direct impact on company operations, especially when these costs can equal up to 10% of total occupancy costs for typical specialty retailers...

While "small box" retailers have difficulty justifying the sophisticated energy management systems of their "big box" cousins, they can still effectively manage energy costs and often reduce their bills 10% or more with a three simple steps.

First, build a good data base of utility usage. While this can be an administrative nightmare to manage for most companies within their existing payable systems, several companies, including ASG offer bill audit and payment processes that pay for themselves as a payment processing function, and at the same time accumulate Kwh usage, peak demand, and other data for comparison. That strategic information provides companies with a complete view of their energy costs and allows proactive action plans.

Second, implement "demand side" management programs, the most typical of which is re-lamping, which reduces electricity directly and indirectly by reducing the "heat" generated in a store affecting HVAC loads. Many utilities offer incentives to defray the costs involved and leveraging these can often produce a 2 year payback.

Third, pursue procurement contracts in de-regulated markets. Once a data base of usage and requirements is established, in many utility jurisdictions you can purchase electricity on an aggregated basis – for multiple stores, lowering your KWh costs and optionally lock in at fixed rates.

ASG capabilities: Our team of experts is dedicated to helping companies lower their energy costs, minimize the risk of overpaying utility bills, maximize reporting capabilities and create more productive time for other administrative needs. To date, we have assisted our clients in saving 2-3% annually on their energy costs through bill validation.

  • Expertise: Our experts have been on the client side. We understand what it takes to analyze energy usages and to forecast future expenditures. This unique experience allows us to be better in tuned to our clients needs.
  • Enhanced Technology: We use an ISO-9001 certified process to capture all the data from energy bills within 24 hours of receipt. in order to more accurately review, audit and analyze the information.
  • Cost Effective: We provide these services better, faster and at a lower cost than our competition.

Our Approach to Portfolio Management.

Portfolio management is tactically dealing with lease renewals and options. Often tagged on at the end of a real estate meeting, lease renewals are the ugly duckling...

of real estate – in a typical ten year renewal, sales are going to stay the same, rent and occupancy costs are going up, and you need to invest new money to bring the store to current brand standards.

On the other hand, Asset Management is proactively and strategically managing the real estate portfolio to increase shareholder value. It's about making tough decisions. At its core, it's about applying proven asset management thinking around resource allocation - investing in winners, pruning losers. Jack Welch grew GE's market capitalization 6000% - the best record on Wall Street, between 1980 and 2000 using this as one of his core principals and one which he applied vigorously to both businesses and talent. Does it work in retail?

Big Lots, for a decade or more routinely "grew" square footage 5% a year – the classic retail growth formula. Their stock consistently traded in a narrow $5 to $10 range. A new CEO came on board in 2005, and he promptly put new store growth on hold, and then closed 150 stores in 2006. Their stock price quadrupled to over $40 per share. Limited Brands, which had never strategically closed a store closed 1000 stores in the late 1990's through lease expirations, buy outs, divestitures and re-positioning space to more profitable uses. Limited Brand's stock price-doubled in three years. Ed Lampert, an investment banker and equity investor bought control of Sears Holding. The stock price increased from $12 to over $150 in a little over two years. Not know as a great merchant, he was quoted thus: "in reality the best companies in the world are ones that constantly reallocate resources in order to deploy them in other, more productive areas."

Distorting resources is the opposite of the typical chain store mentality. The bottom 20% of any retailer's portfolio, even if they are cash positive, drag down every important ratio – sales per square foot, comparable store growth, inventory turnover, labor metrics and so on. Worse, bad stores just consume management time. But asset management is not just about pruning – it's about investing aggressively and distorting resources in the best of the best – never being satisfied with how high is high. Arguably, one of the keys to Victoria Secret becoming one of the world's most valuable brands is their hard work at learning how to operate flagship locations which can generate 10 to 15 times the volume of an "average" store.

ASG Portfolio is a set of decision tools we implement for our clients to help them make strategic re-investments and re-deployments of their real estate dollars.

Fashion moves fast. Is your real estate keeping up?

ASGedge

Visualize your markets, streamline workflow, and use collected data for personalized analytics, all in a collaborative, cloud-based system. Work smarter with ASGedge.

Learn how at ASGedge.com.

 

Deal Packager

  • Streamlined workflow configured to your specifications
  • Collected data becomes captured data for improved analytics
  • Collaboration is enabled – view in-process deals, deals by developer, deals by market

Google Maps

  • Visualize answers to simple or complex queries
  • View nearby stores, competitors and just about everything else (including the nearest coffee shop)
  • Print customized maps that highlight your stores and add pop-up data tables. Explore the retail landscape through satellite and street-level imagery
  • Gain peace of mind knowing your data layer is protected by state-of-the-art security on a dedicated domain

 

Move at the speed of retail. 

Visit ASGedge.com and ask us how today.